Project Overview

Jim Jeffers, the owner of CrossFit Jungle Gym, came to me with a plan of rebranding his business after acquiring it from another party, with a goal to increase memberships by 20-30%. The previous branding was outdated and Jim took it upon himself to bring me an AI generated logo concept, and let me put my spin on things.

With a great name like “CrossFit Jungle Gym”, I knew I wanted to play off of the jungle theme; that meant updating the original gorilla logo to something more interesting and modern that members would be proud to wear, connecting the CrossFit workout style with the physical activity that members would partake in at the facility, and making the entire brand a cohesive experience.

A strategy of focusing on promoting the personal trainers and coaches on staff was the backbone of the project, by highlighting their attentive care, investment in your fitness goals and interest in growing the community, we aimed to differentiate them from competitors.

We delivered a versatile logo suite, website redesign & SEO updates, apparel & collateral sets, video production, environmental branding to the facility, Canva templates, and a more polished social media presence.