Project Overview

A branding project for an electrician located in New Jersey. The goal was to come into the local scene with a fresh look, grow the business, and stay true to the owner’s personalities.

The logo features fun easter eggs in the negative space to create the MP icon, including an outlet plug and a lightening bolt. We created some brand versatility with alternate logos for use in socials and apparel in an industry where shirts are given away like hot cakes. The colors were strategically chosen to be bold yet approachable, with bold, sans serif typography contrasting the industry’s hard, physical work with clean lettering.

How do you stand out when people don’t know about you and your service? In competitor analysis we discovered that there was a need for trust, reliability, and personality in the local space. This is where we came to love the tagline “Honest. Reliable. Quality work.” as it checked all of our boxes for our tone of voice aimed at local clients who are looking for an experienced, honest contractor.

Results

The authentic appeal to the targeted audience was a hit, with the company winning multiple local awards, and a steady booking of clients. With a new website and SEO tweaking, we grew the month-over-month web traffic by 20% and continue to grow the business.