Le Spectacle Brewery

This was a project where I was tasked with creating 3 different beer labels, a gift box, and bottle packaging, centered around the “circus side show” theme.

I started with Sword Swallower, the Bearded Lady, and Skeleton Boy, hitting the illustrations fairly on the nose. The idea was to have the illustrations be the main focus of the bottle’s label, featuring the Le Spectacle “S” monogram as the identifying feature to the brand, and then have the 6-pack packaging feature the brewery’s name, creating a versatile ability for the cardboard packaging to be used with any of the 3 brews.

Ringleader Collector's Box Set

A limited edition collector's box set was also created, meant to be sold in-store. The custom decorated wooden box is lined in red felt that is molded to the fit a set of two 22 oz. draft beer glasses with the Le Spectacle curved logotype and a set of two hand cut and customized Fortune Teller coasters.